Stern Effect Growing On Sirius Sales

Bridge Ratings

BRIDGE RATINGS, which interviewed satellite radio consumers at retail outlets during the fourth quarter in order to determine what impact marketing campaigns and HOWARD STERN, in particular, were having on SIRUS SATELLITE's subscriber counts during this all-important shopping quarter.

They found that of those interviewed, 22% of SIRIUS sign-ups during the first week of the quarter were due directly to STERN. This number increased steadily throughout the quarter ultimately reaching over 50% the final week of the CHRISTMAS shopping season. For more details, just click here.

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