Cross Promo On Radio Helping CBS Interactive

Cross Promotion Helping

CBS INTERACTIVE has reported some COMSCORE numbers on its first month under the CBS brand after the integration of CBS INTERACTIVE AND CNET NETWORKS, and at least on the traffic side, all this integration and TV-and-radio callout seems to be helping, reports PAIDCONTENT.ORG. CNET.COM posted a 22% increase in unique visitors over JULY 2007. They says this is "pointing to early success of its beta release," which launched in JUNE and officially launches later this month, as well as the "success of early integration programs such as CNET and CBS coverage of the iPHONE."

CBS.COM had a 32% increase in unique users over the previous month, the largest among broadcast network TV websites, it claims. LAST.FM posted a 20% increase in unique visitors from last month and a 36% increase in user-engagement since last month’s launch of its redesigned user-interface, its highest-ever traffic, it says.

All this, it says, despite of the seasonally slow months of summer. "It also serves to prove the value of on-air callouts and brand building support via purposeful cross-promotion from CBS TV and CBS RADIO," said CBS INTERACTIVE Pres. QUINCY SMITH. "In just the first month, we have executed significant cross-promotion programs that span everything from editorial appearances to best practices in search engine optimization."

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