-
Arbitron/VNU Ink Unilever For Project Apollo
January 4, 2006 at 9:18 AM (PT)
What do you think? Add your comment below. -
ARBITRON and VNU sign up UNILEVER for the PROJECT APOLLO pilot panel data. The agreement provides UNILEVER access to the national marketing research data based on ARBITRON's PORTABLE PEOPLE METER (PPM) and ACNIELSEN's HOMESCAN technology.

