HipCricket Names David Jones GM Of Hispanic Mobile Mktng. Div.

Mobile marketing company HIPCRICKET has appointed DAVID JONES as GM of the first comprehensive HISPANIC MOBILE MARKETING NETWORK. The network consists of a family of Hispanic media properties that brand managers can leverage with a single buy for targeted, interactive mobile campaigns to Hispanic consumers in 14 of the top 15 Hispanic markets, including LOS ANGELES, MIAMI, CHICAGO and NEW YORK, among others.

Previously, JONES was Co-founder/CEO at CDK MEDIA, a full-service multi-media company serving the U.S. Hispanic community. "For years, DAVID has created meaningful brand opportunities for companies seeking to interact with Hispanics in the U.S.," HIPCRICKET Pres./COO ERIC HARBER said. "The Hispanic-American market has embraced mobile technology like no other demographic. HIPCRICKET’s HISPANIC MOBILE MARKETING NETWORK gives brand marketers direct and measurable reach to a large, opted-in, highly engaged population of mobile-equipped Hispanic consumers. We're fortunate to be able to add DAVID’s knowledge, talent and relationships to our team."

"With its impressive history with broadcasters and brands, and the Hispanic-American market’s predisposition to mobile, HIPCRICKET is coming at this at absolutely the right time," JONES said.

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