MJI Interactive Launches New SMS Text Package

New Text Service

MJI INTERACTIVE launched its second SMS text service called LEASE-A-KEYWORD 2TXT. The idea was based strictly for stations interested in offering text messaging-based promotional opportunities to advertisers in their markets.

"Clusters are especially keen on this idea because they can now offer a consistent, keyword based call-to-action with one short code across their stations," President MARGARET SHIVERICK said. "There's no learning curve at all. We've gone with a 100% service-bureau approach here to make it really quick and easy for station staff."

For more information on LEASE-A-KEYWORD 2TXT contact VP/Affiliate Sales PAUL CRAMER (212) 419-2915.

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