CC Katz Advantage Hires 2 New Marketing Dirs.

CLEAR CHANNEL KATZ ADVANTAGE (CCKA) has appointed KARINE MCMASTER and LINDA SAYE Dirs./Marketing Advantage, based in ATLANTA. Both of them bring 15 years of marketing experience to the company.

Previously, MCMASTER was Broadcast Supervisor at INITIATIVE MEDIA; she will now work with advertisers and agency decision makers to highlight the benefits of radio and develop new business opportunities.
SAYE previously held marketing positions with LEVI STRAUSS & CO., THE ICEBOX, LLC. and T-O-O-O CUTE! BABY. In her new role, SAYE will include forming strategic partnerships with agencies and reinforcing the power of radio marketing.

"KARINE’s many years of media experience and LINDA’s diverse marketing background will complement the ATLANTA team as they develop and implement unique marketing ideas," CLEAR CHANNEL KATZ ADVANTAGE Pres. BONNIE PRESS said. "With the addition of KARINE and LINDA, I'm confident the ATLANTA team will produce high-quality campaigns that address our customers’ needs and maximize our station assets."

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