Saga Puts Top 40 On HD In Ithaca

ITHACA, NY has suddenly gone from Top 40-starved to Top 40-stuffed. Two weeks after had FINGER LAKES RADIO GROUP signed on WFIZ (Z95-5) as a Mainstream Top 40 (NET NEWS, 9/17), SAGA COMMUNICATIONS launched a direct-format rival, albeit on HD. CNY RADIO.COM reports that "HITS 103.3" has just launched on WIII-HD2 (100.3) and on translator W276AO (103.3).

While WFIZ is still going through its initial 10,000 songs in a row, HITS 103.3 claims it will air 103 days of commercial-free music.

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