Three Labels Pick The Orchard For Distribution

Now that it has acquired TVT RECORDS, indie label online distributor THE ORCHARD has signed ACROBAT MUSIC, ERNEST JENNING RECORD CO. and WU MUSIC GROUP to its TVT Distribution physical sales platform. The respective pacts build upon THE ORCHARD’s current digital distribution and marketing services agreements with each of the labels. Specific terms of the deals were not disclosed.

"We are very pleased to be associated with THE ORCHARD’s re-invigorated TVT Distribution operation and particularly happy to be extending our long-term relationship with THE ORCHARD, with whom we have been associated for a number of years," ACROBAT MUSIC CEO JOHN COOPER said, "Indeed, THE ORCHARD’s team has shown a great deal of knowledge toward our specialist historic music range. We look forward to a long and successful relationship."

"Out of the gate, we've had a fantastic response from labels to our physical distribution offering, and we very much appreciate the enthusiasm of our first partners, ACROBAT, ERNEST JENNING and WU MUSIC GROUP to entrust us with the responsibility of distributing their CDs and records," MICHAEL BULL, GM of ORCHARD’s TVT Distribution division. "Building upon THE ORCHARD’s enormous resources and terrific understanding of distribution, merchandising and third-party service, we've been able to revitalize the TVT Distribution pipeline to offer a truly unique solution to our partners. We look forward to those very first shipments hitting shelves."

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