Arbitron Adjusts PPM Commercialization Schedule

PPM Changes Its Dates

ARBITRON will be tweaking its PPM commercialization schedule, moving up the commercial PPM release of KANSAS CITY, SAN ANTONIO, SALT LAKE CITY and LAS VEGAS from MARCH 2010 to DECEMBER 31st, 2009 (NOVEMBER 12th to DECEMBER 9th). The final diary-based audience survey in these four markets will be the Summer 2009 survey (JUNE 25th - SEPTEMBER 16th).

However, the PPM currency debut of MILWAUKEE, CHARLOTTE, COLUMBUS, PROVIDENCE and ORLANDO is being pushed back from JUNE 2010 to a SEPTEMBER 2010 PPM survey report in OCTOBER. The final diary-based audience report in these four markets will now be for the SPRING 2010 survey (APRIL 1st-JUNE 23rd.)

The updated PORTABLE PEOPLE METER commercialization schedule is available here.

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