Kevin McCarthy To Lead HipCricket's Sales Effort

Adds Kevin McCarthy

HIPCRICKET has appointed 30-year broadcast veteran KEVIN MCCARTHY to lead the company’s broadcast sales efforts. MCCARTHY has worked for ABC, CLEAR CHANNEL, ENTERCOM and JACOR, among others.

"KEVIN has been one of broadcasting’s stars for many years," said HIPCRICKET CEO IVAN BRAIKER. "He shares our vision of working with broadcasting’s trailblazers to reinvent radio and provide new revenue and customer loyalty solutions for both radio and television stations. We’re thrilled to add KEVIN to our unparalleled team."

"I am delighted to be involved with the very bright, very passionate team at HIPCRICKET," MCCARTHY said. "Being keenly aware of the challenges facing today’s radio and television broadcasters, it is a pleasure to be able to offer relief with something that is elegant in its simplicity and delivers the ever elusive win, win, win for stations, their advertisers and their audience."

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