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Richard Gay Rises At MTV And VH1
December 18, 2008 at 8:18 AM (PT)
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RICHARD GAY has been named EVP/Strategy and Operations for MTV and VH1, it was announced today by MTV GM STEPHEN FRIEDMAN and VH1 Pres. TOM CALDERONE. GAY previously held a similar position for VH1 and CMT. In this newly created role, he will work closely with VH1's and MTV's leadership respectively to manage business functions, drive planning and strategic initiatives and execute a broad range of operational activities.
"RICHARD has been an integral member of my team at VH1 and I'm looking forward to continuing working with him to drive our core business forward and to extend the VH1 brand in bold new ways," said CALDERONE. "He not only coordinates several of our internal functions with extreme finesse, but has been instrumental in identifying and executing several partnerships and deals that have truly benefitted VH1's strategic goals."
"As I step into my new role as head of MTV, I am excited about working closely with RICHARD to break new ground across the board," added FRIEDMAN. "He is collaborative, strategic and extremely entrepreneurial, all traits you would want to have for an executive in this role as we work to position MTV moving forward."