Report: UMG Going Exclusively With Mediabase

Much UMG Love

ALL ACCESS hears that the UNIVERSAL MUSIC GROUP has chosen to use MEDIABASE as its exclusive source of airplay and add tracking at all English-speaking stations.

The suite of MEDIABASE products UMG is using includes "MEDIABASE 24/7," "Add Board," "MEDIABASE National Callout Research," "Rate The Music," and more, to accurately track the popularity and frequency of its artists' music being played on radio and other media outlets throughout the U.S. and CANADA.

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