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GLR Offers Mexican Soccer Broadcasts With "Product Integration" Ads To US Stations
January 23, 2006 at 7:22 AM (PT)
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GRUPO PRISA's GRUPO LATINO DE RADIO American syndication division is offering product integration and title sponsorships within game broadcasts of MEXICO First Division soccer available to U.S. stations. The broadcasts are being produced by ESTADIO W and kicked off this past SATURDAY (1/21); the games are being produced specifically for American audiences.

