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Scarborough Study: Sports Listeners Rank High In Investments
February 2, 2006 at 3:42 PM (PT)
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SCARBOROUGH RESEARCH has released a study saying that all-Sports listeners are 27% more likely than the average adult to live in a "household that has a financial investment," with Classical, all-News, News-Talk-Information, and "educational radio" listeners also ranking high on the investment list. Sports listeners are 44% more likely to live in a household that has stocks or stock options, and 43% more likely than average to have a 401(k) plan.

