MySpace Buys iLike

They Like iLike

MYSPACE has acquired the social music discovery service iLIKE. Founded in 2006, iLIKE boasts 55 million total users and 1.5 billion monthly impressions. The entire iLIKE team will stay intact, including CEO ALI PARTOVI, Pres. HADI PARTOVI and CTO NAT BROWN. Financial terms of the acquisition were not released.

"The iLIKE acquisition advances our relentless pursuit of innovation and the need to create new distributed social experiences in music and beyond," MYSPACE CEO OWEN VAN NATTA said. "We are deeply committed to bringing world class talent into all areas of the company and this acquisition demonstrates our focus on this objective."

"MYSPACE’s strengths have been a longtime source of inspiration for iLIKE," iLIKE Pres. HADI PARTOVI said. "Combining MYSPACE’s existing platform, reach and resources with iLIKE’s syndication network and social discovery tools creates the potential for truly exciting innovation and commerce across any vertical entertainment category -- our combined assets now span all the major social networks. I'm enthusiastic about what this combination will mean for our users, artists, advertisers, and our staff. We are beginning an exciting new journey together."

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