Kelly Research Unveils DSD

KELLY MUSIC RESEARCH is launching DSD, Digital Survey Delivery, for radio library music testing. Combining the random telephone sample reliability of callout with the speed and cost-efficiency of high-speed Internet connections, radio stations can now field a complete 500-song library music test in half the time and at half the cost or less.

"Now that nine out of 10 Americans have high-speed Internet access, the time has come for DSD," KELLY MUSIC RESEARCH VP/GM PAUL KELLY said. "The most critical phase of an accurate music test is recruiting a random sample. Our approach is very different from using a station’s loyal listener database for surveys. DSD recruits passive listeners for surveys. And digital delivery makes it much less expensive to execute."

For more information visit the website www.KellyMusic.com, or contact PAUL KELLY at (610) 446-0318 or e-mail PKelly@KellyMusic.com.

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