WKKT Gives Away "Big Pink Taylor Jeep"

The Big Pink Jeep

CLEAR CHANNEL Country WKKT (KAT COUNTRY)/CHARLOTTE OM/PD BRUCE LOGAN tells ALL ACCESS about the unique promotion that they executed recently. It was around a sold-out SEPTEMBER 5th concert appearance with BIG MACHINE star TAYLOR SWIFT.

WKKT secured a 'Big Pink Jeep,' autographed by TAYLOR, and then proceeded to give away 96 keys on the air. On the day of the show (09/05), the 'key-winners,' showed up at the local JEEP dealer, LAKE NORMAN CHRYSLER/JEEP/DODGE, as opening act GLORIANA popped in with the 'Big Pink Jeep,' who then performed a few songs for the anxious contestants.

After a 'reverse lottery,' contest winner JOHN HILL was the last one standing, winning the JEEP, along with concert tickets and a trip backstage to meet TAYLOR. HILL has two teenage daughters who got to meet TAYLOR, including a tour of the tour-bus where they were escorted by SWIFT's mom. To top it off, SWIFT wore a bracelet that one of the HILL girls gave her on-stage during her performance.

For more, e-mail BRUCE at brucelogan@clearchannel.com.

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