-
Arbitron To Use PPM For Digital Signage Audit
September 16, 2009 at 7:29 AM (PT)
What do you think? Add your comment below. -
ARBITRON has signed an agreement with BROADSIGN INTERNATIONAL to deliver a proof-of-play advertising audit service using the PORTABLE PEOPLE METER technology.
ARBITRON will use its PPM technology to conduct a series of annual audits capturing when encoded audio and video advertising content is displayed on networked digital screens in 50 random BROADSIGN-run locations across the U.S.