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Arbitron To Use PPM For Digital Signage Audit
September 16, 2009 at 7:29 AM (PT)
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New Deal With BroadSign
ARBITRON has signed an agreement with BROADSIGN INTERNATIONAL to deliver a proof-of-play advertising audit service using the PORTABLE PEOPLE METER technology.
ARBITRON will use its PPM technology to conduct a series of annual audits capturing when encoded audio and video advertising content is displayed on networked digital screens in 50 random BROADSIGN-run locations across the U.S.
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