eMusic Spurs More Digital Album Sales

Fuels Album Sales

Digital music retailer EMUSIC reports that full album downloads accounted for 72% of its worldwide sales last year, while single tracks accounted for 28% of total sales. The company attributes the growth of album sales to the introduction of album pricing in JULY 2009, which enables EMUSIC customers to purchase selected albums for lower prices,.

EMUSIC customers have long preferred buying complete albums than individual tracks, but the percentage of album buyers has risen from about 69% to 72%.

"While APPLE and their major label suppliers continue to figure out how to make albums more appealing to music buyers, EMUSIC customers already purchase more albums than single tracks," EMUSIC Pres./CEO DANNY STEIN said, "Although the majority of our customers are over the age of 25, we encourage them to buy more music with subscription and album pricing and more musical context than any other service."

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