Coleman PPM Study To Be Presented At NAB Show

Mapping PPM's DNA

COLEMAN INSIGHTS' latest study in its "Mapping the DNA of PPM" series will debut in a presentation at the NAB RADIO SHOW in PHILADELPHIA on THURSDAY, SEPTEMBER 24th. The study will reveal which of the many audience estimates provided by ARBITRON’s PORTABLE PEOPLE METER system are most highly correlated with ratings success.

"Our radio clients have been repeatedly asking about where they should focus their efforts under PPM," commented COLEMAN INSIGHTS VP JOHN BOYNE, who will deliver the presentation along with ARBITRON VP/Programming Services and Development GARY MARINCE. "To help answer those questions, we analyzed over 850 stations in the 20 markets that had PPM currency measurement as of APRIL and looked at the performances of those stations from every angle, including not only Cume and Time Spent Listening, but also things like the number of listening occasions they generate and the lengths of those occasions. Our analysis generated a number of important insights into what differentiates High Performance stations, which we look forward to revealing in PHILADELPHIA."

NAB RADIO SHOW attendees will have an opportunity to view the presentation during a session scheduled from 9-10:15a at the PHILADELPHIA CONVENTION CENTER.

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