dmr And University Of Wisconsin Team Up For PPM Research

Broadcast consultancy dmr announced today that it is partnering with the UNIVERSITY OF WISCONSIN-MADISON's A.C. NIELSEN CENTER FOR MARKETING RESEARCH to determine how broadcasters can best learn from PPM results and apply learning to both on and off air marketing communications. The research and analysis will be directed by A.C. NIELSEN CENTER Exec. Dir. NAREEJ ARORA and Dir. MONIKA WINGATE and will include several masters students working with dmr Pres. TRIPP ELDREDGE, and Sr. VP's CATHERINE JUNG, ROB KLEMM, and MARK PANETTA.

« see more Net News