Clear Channel And Ronning Lipset Radio Align

CLEAR CHANNEL RADIO's Online Music & Radio unit today announced it has named RONNING LIPSET RADIO as its exclusive, national third-party rep firm for its online properties. RONNING LIPSET will focus on national sales opportunities for CLEAR CHANNEL RADIO's network of 1200 radio-station websites and exclusive, on-demand programming. Also under the agreement, RONNING LIPSET will consult on the creation of systems that will quantify the value of national advertising on the Online Music & Radio network as well as be housed at the KATZ RADIO offices in NEW YORK. CLEAR CHANNEL RADIO local sales teams will continue to sell the properties locally and will package the online properties into broader company pitches.

 "The market has been eagerly awaiting a traditional radio company to jump into the online radio space with both feet," said ANDY LIPSET, managing partner of RONNING LIPSET RADIO. "CLEAR CHANNEL's innovative approach to online content and massive audience reach bring tremendous credibility to the market in general and greatly increases the unduplicated audience reach of online listeners." 

"RONNING LIPSET have made huge strides in helping national advertisers fully appreciate the value in an online audience," said CLEAR CHANNEL RADIO EVP EVAN HARRISON and head of the company's Online Music & Radio unit. "We have great confidence in their knowledge, expertise and strong relationships."

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