CMT's Big New Music Weekend' Brings In Big Ratings

Numbers Are Up For CMT

CMT's "Big New Music Weekend" delivered big numbers for CMT, CMT.com and CMT MOBILE last weekend (10/2-10/4), as they premiered several new videos from artists like CARRIE UNDERWOOD, MIRANDA LAMBERT, KENNY CHESNEY, KEITH URBAN, SUGARLAND and more. 

CMT's music video hours climbed 14% during the weekend, and CMT.com & CMT MOBILE experienced double-digit increases for the number of visitors. Streams were up 45% at CMT.com.

CMT SVP/Music Strategy JAY FRANK said: "The CMT audience watched, they streamed, they purchased. All of the artists featured in "Big New Music Weekend" experienced double or triple-digit gains on CMT.com last week, translating into positive sales. We’re proud to have collaborated with so many of our label partners on such a successful new music launch."

UNDERWOOD's "Cowboy Casanova" quickly became the #1 video of the week at CMT.com, followed by LAMBERT's "White Liar" at #2 and SUGARLAND's "Keep You" at #3. UNDERWOOD and LAMBERT also took the top two spots on CMT MOBILE for the most ringtones sold.

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