Arch Dethrones KMOX In St. Louis

The Arch On Top

History seems to have been been made in ST. LOUIS radio. In the first three months of ST. LOUIS PPM data, CBS RADIO Talk KMOX-A was dethroned for the first time in decades, as BONNEVILLE Adult Hits WARH (106.5 THE ARCH) finished in first place for Persons 6+ and 12+ in each month (JULY, AUGUST, and SEPTEMBER). 

THE ARCH won the 6+ race 9.2-7.3 in JULY, 8.9-7.7 in AUGUST, and 8.8-7.1 in SEPTEMBER, with similar margins in 12+.  KMOX had topped the 12+ race in the diary system for over 130 books.

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