WLWK Partners With TheCoolTV

Adds TV Show

JOURNAL Classic Rock/Adult Hits WLWK (94.5 LAKE FM)/MILWAUKEE takes advantage of the new digital television era and launches “THECOOLTV HOSTED BY 94.5 LAKE FM” in conjunction with sister television station WTMJ-TV. 

In launching THECOOLTV secured videos and concert footage from major records labels, independent labels, artists and promoters. The digital format allows each current local station to actually broadcast a network of multicast channels. 

In making the announcement, STEVE WEXLER, EVP of JOURNAL BROADCAST GROUP and GM in MILWAUKEE said, "We're thrilled to be THECOOLTV's exclusive partner in MILWAUKEE.”

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