Will Disney's New Technology Boost Music, DVD Sales?

New Technology To Boost Sales Planned

The WALT DISNEY COMPANY is reportedly working on a new technology that would help slumping DVD and music sales by changing the way that consumers access content, writes ENCORE, citing a MEDIAPLANNER report. "KEYCHEST" is the name of the project, which "would use cloud computing technology to give consumers lifetime rights to content when they purchase it and then have that content available to them across multiple mobile and home entertainment devices."

"KEYCHEST" reportedly works by accessing content via the Internet from various service providers with KEYCHEST providing an access code, rather than storing the files locally on a device.

"Dad has a ZUNE, Mom has an iPOD, there's a MAC and a PC at home and a ROKU box -- right now, those devices don't talk to one another," a WALT DISNEY source told ABC NEWS "We intend to blend those worlds."

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