Bruce Fohr Invests In Eastlan

Bruce Fohr New Partner

FMR ASSOCIATES, INC. Owner/Pres. BRUCE FOHR has become a partner in the EASTLAN RATINGS. The FMR Call Center in TUCSON has taken over the entire fielding operations of EASTLAN.

FOHR is 32-year veteran of radio research, starting as a research associate for FRANK N. MAGID ASSOCIATES in 1977. After being promoted to VP/ Dir. Research, he left MAGID to form COMMUNICATIONS RESEARCH before establishing FMR ASSOCIATES, INC. in 1981.

"Many our of clients over the years have asked me if I had ever considered getting into the ratings business-generally when they were expressing frustration over a recent book," FOHR said. "I never really thought seriously about it, until I became familiar with the EASTLAN team and their high-quality; very sound approach to radio ratings."

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