UMG, Serato Collab On Digital Distribution For DJs

UNIVERSAL MUSIC GROUP (UMG) and SERATO AUDIO RESEARCH have consummated a global and secure digital distribution service for DJs entitled WHITELABEL.NET. The service has successfully delivered 2.5 million tracks to over 40,000 DJs worldwide during a pre-launch trial over the past year.

The WHITELABEL mp3 format is a high-quality audio file that is ID-tagged with artist and song information, and pre-analyzed for use with SERATO DJ software. These files will play as a low-quality preview in any mp3 player, and a high quality version when played through SERATO-approved hardware.

WHITELABEL.NET provides a direct relationship between record companies and performing DJs, reigniting the tradition of breaking new music in clubs. Moreover, Whitelabel.net provides record labels with coveted statistics and feedback on fresh new music as it is introduced to DJs, while enabling DJs to host unique versions of songs with all of the track information they need pre-built in the audio files.

"SERATO is setting the standard for professional DJs that are breaking hits on the radio and in top clubs," UNIVERSAL MUSIC EVP/Digital Logistics VINCENT FREDA said. "Using their WHITELABEL.NET service, we can reach the DJ directly and quickly with new music."

"We developed the WHITELABEL.NET service with input from UNIVERSAL that was completely invaluable," SERATO GM SAM GRIBBEN said."They have so much experience with music distribution and helped us figure out the essentials for all labels. In turn, we were able to provide them with the security of our WHITELABEL audio files to ensure that music could not be leaked or distributed illegally."

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