Trace Adkins New BC Headache Powder Spokesperson

Trace Adkins

CAPITOL RECORDS artist TRACE ADKINS has announced that he will be the new spokesperson for BC HEADACHE POWDER. The two-year endorsement deal will include radio ads, retail displays, tour sponsorship and corporate events.

TRACE said: "I'm very particular about attaching my name to products or causes, unless it's something I use or believe in. My relationship with BC HEADACHE POWDER is personal and runs deep. I still remember when my grandfather gave me my first BC. I even remember the product advertising jingle from the '70s."

FARON YOUNG was the first Country artist to endorse the product, which took place in the mid 1970s.

For more on TRACE ADKINS, see www.traceadkins.com.

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