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Analyst: Top Radio Advertisers Cutting Back
March 9, 2006 at 6:23 AM (PT)
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WACHOVIA analyst JIM BOYLE's review of MEDIA MONITORS, a division of RCS, advertising data noted that radio advertisers bought fewer spots in 2005, with the top 1,000 advertisers buying 3.6% fewer than in 2004 and the top 50 advertisers cutting back 6.8%.
BOYLE says that the radio industry did reduce inventory in 2005 but that the top ten radio advertisers were the same companies that comprised the top ten in 2004.
Here are the Top 10 radio advertisers of 2005 as ranked by commercial spots in the major markets were (descending order, rounded to nearest thousand):
1. GEICO (101,000 spots)
2. VERIZON WIRELESS (82,000)
3. MCDONALD’S (80,000)
4. TOYOTA (78,000)
5. HOME DEPOT (68,000)
6. ABC TV NETWORK (68,000)
7. FORD LINCOLN-MERCURY (59,000)
8. CHRYSLER JEEP DODGE (58,000)
9. CBS TV NETWORK (54,000)
10. FOX TV NETWORK (48,000)Read more by clicking here.

