Godin: "Radio Is Not Sick"

Marketing guru and best-selling author SETH GODIN told the NAB RADIO SHOW in his THURSDAY (9/22) keynote address that "radio is not sick -- radio is an incredibly powerful tool, but it's changing." GODIN ran through a presentation explaining his "permission marketing" concepts and giving his views on how to change to reach listeners who have more choices and "don't care about you." GODIN advised radio to "make something worth talking about," using examples of "anticipated, personal, relevant" marketing messages.

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