Listener Driven Radio, Byrnes Media Launch 'Crowd-Sourcing' Software

LISTENER DRIVEN RADIO (LDR) has formed a partnership alliance with BYRNES MEDIA to launch a unique new software program which gives listeners in CANADA greater control over the music they want to hear. Using "crowd-sourcing," listeners can use Internet access or smartphones to provide input into what plays next on the air.

LDR’s innovative software enables listener real time interaction via mobile, widget (emendable on any site) or a station website, along with social networks including FACEBOOK, MYSPACE, FRIENDSTER and TWITTER. Listener responses drive the on-air, digital platform or streamed programming through a series of specialized music scheduling parameters set up by the station’s PD.

"LISTENER DRIVEN RADIO is the first application that makes listeners real-time collaborators with a radio PD," BYRNES MEDIA Pres. CHRIS BYRNES said. "LDR generates revenue and enables the radio station to take advantage of social network tools. This is a win-win opportunity for radio and the audience."

"This is a new way of programming radio and growing your brand-community," LDR architect DANIEL ANSTANDIG added. "It’s the first time that the power of what we call ‘crowdsourcing,’ or engaging the opinions and votes of your station’s reach and plugging it into your programming, has been harnessed this way for radio and its programmers. We are confident that this new feedback loop will benefit listeners and shareholders alike."

Canadian broadcasters can arrange a personal webinar LDR INTRODUCTION and demonstration by contacting BYRNES MEDIA principals CHRIS BYRNES at chris@byrnesmedia.com, DAVE CHARLES at dave@byrnesmedia.com, or LEE CORNELL at LDR cornell@listenerdrivenradio.com.

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