X-Radio And Jefferson Pilot Network Make Deal

X RADIO, EXCELSIOR RADIO NETWORKS' program/services syndication division, has announced that it will now provide affiliate sales and marketing for JEFFERSON PILOT RADIO NETWORK. The JEFFERSON PILOT NETWORK is anchored by BOB & SHERI, who currently air on over 60 affiliates including JEFFERSON PILOT Hot AC WLNK/CHARLOTTE. The network also distributes WLNK's MATT & RAMONA and PAM STONE.

BOB & SHERI and company will be X RADIO's anchor properties in Personality Talk. "The women-skewed, high-value demographics that are attracted to this brand of radio match up beautifully with advertisers' targets," commented X RADIO Pres. KIRK STIRLAND. "JP has a leg-up on what is truly the next money format."

EXCELSIOR's advertising sales division DIAL COMMUNICATIONS-GLOBAL MEDIA (DIAL-GLOBAL) will continue as JEFFERSON PILOT RADIO NETWORK's exclusive advertising sales representative.

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