WTOP Positioner Revamp Drops 'Radio'

Radio?

BONNEVILLE News WTOP/WASHINGTON has removed the word "radio" from its top- and bottom-of-the-hour positioners. 

The rebranding, spurred by VP/Programming JIM FARLEY, drops the "WTOP RADIO NETWORK" branding and stresses "news, traffic, weather, on-air, online, mobile" instead, taking the station away from identifying as a radio station and towards a content entity for all media.

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