Arbitron Releases Public Radio Today Study; Triple A Draws Youngest Adult Audience.

Triple A Holds Its Own

ARBITRON has released "PUBLIC RADIO TODAY, 2010 EDITION," an analysis of audience demographics and listening patterns of the nine most popular PUBLIC RADIO formats: News/Talk, News-Classical, Classical Music, News-Music, Adult Album Alternative (Triple A), Jazz, News-Jazz, Variety Music and News-Triple A.

It comes as no surprise that News/Talk captures nearly half of all public radio listening and remains the most-listened-to public radio format in the nation. However, TRIPLE A and NEWS-TRIPLE A, which has 3.7 percent of the AQH share of all Public Radio listenership in the FALL of 2009, has a younger age profile than all other PUBLIC RADIO formats.

These formats’ cume were 1,793,000 and the 12+ audience was 60/40 male/female. Further, 22% of listeners land in the 45-54 demo, with 20% in 25-34 and 20% in 55-64.

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