UMG Nashville Explores Digital Branding

UMG/NASHVILLE has joined forces with MPP VENTURES and PROMOTIONAL CURRENCY to proactively match its artists with brands and be at the forefront of the fast emerging digital entertainment industry. MPP VENTURES is a MIAMI-based digital content strategic consulting group and PROMOTIONAL CURRENCY is a promotional strategies firm that develops digital entertainment promotions for brands.

TOM LORD, VP/Marketing for UMG/NASHVILLE, says of the new partnership, "Thanks to the digital medium, brands and retailers now have an opportunity to deliver music to consumers in an affordable, easy way. And because country music has such a broad reach that transcends gender, age and income, it’s a natural fit.

For more information on the new partnership contact INGRID RICKS at (206) 784-5856 or pr@promotionalcurrency.com.

« see more Net News