Saga Flips Two Stations To 'Rewind' Format

Going For Women

At 4:40p ET TODAY, SAGA COMMUNICATIONS Smooth Jazz WJZA and Classic Rock WODB/COLUMBUS, OH has flipped to an '80s Classic Hits "REWIND 103.5/104.3, COLUMBUS' Greatest Hits"

In a press release, Pres./GM ALAN GOODMAN attributed the flip to the impact of the PPM on the market and their pursuit of female listeners. "To some, REWIND 103.5 and 104.3 will sound much like the Top 40 stations in the late '70s and '80s, He said, noting that "65-70% of our music will be from the '80s ... Rewind will play no ballads, only the greatest uptempo hits ... Its appeal will be to 35-49 year-old women.

"We will be the first in COLUMBUS and perhaps in the country where all of our multiple assets, our entire cluster, will be directed to reach women. Further, all of our formats will originate from COLUMBUS; no satellite delivery, no disc jockeys from anywhere USA except for those few syndicated programs at night or on the weekend."

« see more Net News