NAB Buys Politico Ad To Push For Radio In Cell Phones

Politico Ad

The NAB continues to press for radio to be included in mobile devices, with the latest salvo an ad in the WASHINGTON, D.C. political paper POLITICO.

Showing a picture of a building collapse from last year's D.C. ice storm, with a headline, "When disaster strikes, radio is always on and always there. Why isn’t it on your cell phone?"

The text under reads:

Earlier this year, Washington was paralyzed by a fierce snow and ice storm. Many residents were without power, telephone and Internet service.

But radio was there.

Families lucky enough to own battery-powered radios had one of the only sources of information during the days when the entire city was incapacitated.

But if every cell phone had been equipped with a radio receiver, it would have been a different story.

Cell phones can be made "radio ready" with equipment that costs less than a dollar and weighs less than a tic tac.

Radio’s ability to stay "on air" even in times of extreme crisis make it the perfect complement to cell phones.

Let’s keep America safe: ensure your cell phone is radio ready!

Radio. Always on. Always there.

On TUESDAY (NET NEWS 9/14) The NATIONAL ASSOCIATION OF BROADCASTERS issued a statement "applauding the results of a new nationwide poll conducted by HARRIS INTERACTIVE, which show that a sizeable majority of American cell phone users would like the ability to listen to their favorite local radio stations through a built-in radio receiver on their mobile phone."

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