Bridge Ratings: As Forecast, 'Pure Play' Stations Pass Terrestrial Streams

Pandora Growth Is Leading The Charge

As a follow-up to last week’s BRIDGE RATINGS’ report "Internet Radio’s Changing Tide" (NET NEWS 9/14), BRIDGE RATINGS has released an analysis update based on ANDO MEDIA’s just-released (9/20) JULY Internet Radio measurement data (NET NEWS 9/20).

BRIDGE RATINGS’ analysis showed the beginning of a trend (NOV. '09: JUNE '10) where Internet Pure Plays were accelerating growth as terrestrial streams were maintaining -- or losing audience levels.

In NOVEMBER, terrestrial owned 65% of the top 20 ANDO-measured Internet radio (AAS) audience and Pure Plays had 35%.

By JUNE 2010, terrestrial had fallen to 51% and Pure Plays grew to 49%.

In ANDO’s new JULY release, the Pure Play share of top-20 Internet radio listenership rose again, this time to 53%.

Pure Play AAS (MON-FRI 6a-8p) grew overall by 10% to 496,207. Terrestrial average active sessions shrunk by 6.0% to 436,993, June to July.

NOVEMBER to JULY trends: Pure Play +92%; Terrestrial streams -10%.

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