Study: Radio Trails Internet, TV, Papers As News Source

Americans Are Finding News Elsewhere

A RASMUSSEN REPORTS study of American news consumption says that only 9% of respondents say they still rely on radio for news; 44% say that the Internet is the best source of news and information, followed by television at 35% and print newspapers at 11%.

Meanwhile, 67% say that they are more informed today than they were 10 years ago. Only 8% consider themselves less informed these days, while 22% think their level of knowledge is about the same.

Regarding quality of news, broadcast news is the most reliable source of credible news information, with the Internet at 29% and newspapers at 21%.

PR Firm's Survey Looks At Newsroom Staffing

Public relations firm NEWS GENERATION says that its survey of 100 News, News-Talk and Talk stations in top-50 markets shows the average newsroom containing 10 staffers, and 68% of the personnel say that "those at the top, either corporate bosses or station managers, are still willing to invest in news staffs that can effectively cover the markets they serve."

However, 30% of Talk stations have no newsroom staff, according to the survey, and 45% of Talk stations employ fewer than five reporters.  The survey also showed an increase in use of interns and "citizen journalism" to contribute to the news product, although the amount is still not significant.

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