Report: Vevo Planning To Offer 'Music Television'

VTV On The Way?

THE NEW YORK POST reports, "VEVO, the Web music-video service backed by major labels UNIVERSAL, SONY and EMI, is moving onto MTV's television turf. As part of a plan to make its music-themed content as widely viewed as possible, VEVO is working to launch a regular TV network that would compete with MTV's music-video network, MTV HITS."

VEVO CEO RIO CARAEFF told THE POST that the TV channel would offer a mix of programming, live events and archived performances. GOOGLE TV and VEVO are expected to be part of SONY's new HDTV set. "We're partnering with the leading manufacturers, and the people that make the boxes that go around them," said CARAEFF.

Some industry insiders aren't high on the idea, pointing out that MTV largely dropped music videos to offer mostly longer-form programming. Said the POST report, "One former VIACOM executive said VEVO just "doesn't pay as an advertising proposition,' adding that it's subscription revenue from cable operators that has kept MTV's music-video focused channels afloat." VIACOM is the parent company of MTV.

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