NAB Launches Website Pushing Radio In Cell Phones

Consumer-Oriented Website

The NATIONAL ASSOCIATION OF BROADCASTERS has launched a new consumer-oriented website, RADIOROCKSMYPHONE.COM, promoting radio-capable mobile phones and educating Americans on the benefits of the technology.

"There is a movement taking place, and radio fans are asking why cell phone gatekeepers are resistant to offering a free entertainment option that can also provide lifesaving emergency information," the website reads.

The site details the benefits of radio-enabled cell phones, notes that the U.S. market lags behind other countries with regard to the integrated technology, and encourages visitors to write their lawmaker expressing support for the technology. The few cell phone models that are radio-enabled and available in the U.S. are highlighted on the website.

The site also references a recent nationwide online poll conducted by HARRIS INTERACTIVE (NET NEWS 9/14), which shows that 76% of American cell phone owners would consider paying a one-time additional fee to gain over-the-air access to free and local radio stations through their mobile phone.

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