KKDA's Buck Wilde Lives Up to His Name

Buck Wilde - Delighting Dallas

MICHAEL ERICKSON, Dir/Programming for SERVICE BROADCASTING Urban KKDA (K-104)/DALLAS, checks in to bring us up-to-date on the latest developments with his new morning personality, BUCK WILDE.

Hundreds of people descended on THE GALLERIA MALL in DALLAS MONDAY morning. They were responding to a possible BUCK WILDE sighting and a rumor that he might show up at 9a.

"We tried to slow down the discovery by dressing BUCK as a delivery man (including hand truck and clip board), but it didn't matter." said ERICKSON. "Listeners were asking every man in the mall, 'Are you BUCK WILDE, the new morning guy on K104?' " A female listener who works at MACY's finally tapped BUCK on the shoulder and asked him the question. He said "Yes." She fell to the floor. Check out the video on www.k104fm.com. She won the $10,000 prize.

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