Arbitron Names Bill McKenna SVP/New Media Ventures

Bill McKenna SVP/New Media Ventures

ARBITRON INC. has appointed WILLIAM J. MCKENNA SVP/New Media Ventures, effective immediately. In this new post, MCKENNA will be responsible for identifying, evaluating and executing new business opportunities with a focus on new customers and market segments for the PPM -- and will be a key contributor to ARBITRON’s long-range strategic plan and international initiatives.

Most recently, MCKENNA was CEO/Pres. at INTEGRATED MEDIA MEASUREMENT, INC. (IMMI), an innovator in cellular phone-based media measurement technologies. "BILL’s decades of experience as an innovator in media research make him a perfect choice to develop new markets and platforms for our Portable People Meter technology," ARBITRON Pres./CEO WILLIAM KERR said. "As current media continue to expand to new platforms and as new media emerge, BILL will work to establish ARBITRON as an innovative and leading provider of media and market intelligence."

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