Andy Grammer Stars In Interactive Video

S-CURVE RECORDS artist ANDY GRAMMER is the subject of an innovative, interactive new video for his song "Keep Your Head Up." The label and ISRAELI technology startup INTERLUDE uses a highly anticipated interactive technology that enables the viewer to choose what happens next in the video -- in real time when prompted to create the next scene.

There are hundreds of possible storylines for the video and fans can choose their favorite one. The most popular video - chosen by fans - will be premiered on VEVO, including VEVO.com, VEVO Mobile, VEVO on YouTube and VEVO syndication sites, on November 15th.

Read more here, and watch the video below.

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