Exclusive PPM Analysis October 2010: San Francisco, Detroit And Miami

Exclusive PPM Analysis

Here is a recap of some select PPM market highlights from OCTOBER 2010, compiled by dmr for ALLACCESS and powered by XTrends, radio's #1 PPM and diary analysis tool.

San Francisco October 2010: Giant Gains For Giants Radio

OCTOBER was good to the SAN FRANCISCO GIANTS, their fans, and their flagship CUMULUS Sports KNBR boosting it from #6t to #2t (with ENTERCOM AC KOIT) P6+ with 5.3, behind #1 CBS RADIO News KCBS-A with 6.1. KNBR’S share growth was around 50% from SEPTEMBER to OCTOBER in every demo while cume growth was slightly higher.

KOIT was the only music station in the Top 5 P6+ with KQED PUBLIC MEDIA Talk KQED #4 (5.2) and CITADEL Talk KGO-A #5 (4.7).

CLEAR CHANNEL Top 40/Rhythmic KMEL (#1P18-34), CLEAR CHANNEL Top 40/R KYLD (#2) and CBS Top 40 KMVQ (MOVIN 997) (#5), with just over one share separating them, made SAN FRANCISCO’S Top 40 competition keen. KYLD leads the group P18-49, while MOVIN 997 gets the nod P25-54.

WHAT WOMEN WANT: It’s some flavor of AC, apparently, with KQED-F (#2) the only non-AC in the Top 6 W25-54 which ranked like this: KOIT, KQED, INNER CITY Urban AC KBLX, CLEAR CHANNEL Rhythmic AC KISQ (98.1 KISS FM), CBS Hot AC KLLC (ALICE@97.3), and CLEAR CHANNEL Hot AC KIOI (STAR 101.3).

Snapshot Trends (3 consecutive months, up or down)

Trending UP- KOIT (P18-34), UNIVISION Spanish Adult Hits KBRG (P6+, P18-34, P18-49), KMEL (P18-34, P18-49), KMVQ (P18-49), CLEAR CHANNEL Rhythmic AC KISQ (98.1 KISS FM) (P18-49).

Trending DOWN- SPANISH BROADCASTING SYSTEM INC. Regional Mexican KRZZ (LA RAZA 93.3) (P18-34, P18-49, P25-54), SUSQUEHANNA/CUMULUS Classic Rock KSAN (P25-54), KQED-F (P25-54).

Detroit October 2010: Sports, News Take Detroit

CBS RADIO Sports WXYT-F (97.1 THE TICKET) continued its domination of DETROIT in OCTOBER, #1 in each of these demos- P6+ (5.9), P18-49, P25-54, and P35-64, while CBS RADIO News WWJ-A surged to #2t P6+ (5.6).

Over the past four months CLEAR CHANNEL Urban WJLB has moved up from #8 to #3t W25-54, tied with CLEAR CHANNEL Urban AC WMXD (MIX 92.3 FM) (see Snapshot Trends below), which has dropped from #1 over the same period. Meantime CITADEL Hot AC WDVD (96.3 DVD) has maintained the top spot in the demo for the third month in a row.

Snapshot Trends (3 consecutive months, up or down)

Trending UP- WWJ-A (P6+, P18-49, P25-54, P35-64), CHUM RADIO Alternative CIMX (89X) (P18-34), RADIO ONE Urban WHTD (HOT 102.7) (P18-34).

Trending DOWN- GREATER MEDIA Active Rock WRIF (P6+, P18-49), CITADEL Adult Hits WDRQ (P6+, P35-64), CLEAR CHANNEL Urban AC WMXD (MIX 92.3 FM) (P25-54).

Miami-Ft. Lauderdale-Hollywood October 2010: Miami Stays HQT In October

COX Urban AC WHQT (HOT 105.5) moved to the top in MIAMI- FT. LAUDERDALE-HOLLYWOOD in OCTOBER with 7.0 P6+, followed by LINCOLN FINANCIAL MEDIA AC WLYF (101.5 LITE FM) with 6.8, and CLEAR CHANNEL Top 40/Mainstream WHYI (Y100) with 5.2. HOT 105.5 was also #1 P25-54.

P18-34, P25-54 format battles: At the top of P18-34 were BEASLEY Top 40/Rhythmic WPOW (POWER 96) (#1) and Y100 (#2), though Y100's ELVIS DURAN led in MORNINGS versus #2 POWER 96's DJ LAZ. Among the Urban stations, COX Urban WEDR led HOT 105.5 (#3 vs. #5). The ACs followed closely in the demo with LITE FM (#6), COX AC WFLC (97.3 COAST FM) (#7), and CLEAR CHANNEL Rhythmic AC WMIA (93.9 MIA) (#9), which has been on an upward trajectory since PD RAY HERNANDEZ arrived in AUGUST (see Snapshot Trends below).

In the P25-54 world, HOT 105.5 and WEDR separated a bit with HOT moving up to #1, while WEDR dropped to #4t. Between them, LITE FM dropped to #2 while COAST FM moved up to #3, and MIA moved up to #6. Y100 led POWER (#4t vs. #8).

Snapshot Trends (3 consecutive months, up or down)

Trending UP - Y100 (P18-34), 93.9 MIA (P25-54), HOT 105.5 (P25-54, P35-64)

Trending DOWN - LINCOLN FINANCIAL Classic Hits WMXJ (P6+, P1834, P18-49, P25-54)

dmr's market highlights for ALLACCESS powered by XTrends, radio's #1 PPM and diary analysis tool

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