RAB: Double Digit Increases For Radio's Top Five Categories; Automotive Headed Back to #1

Solid Ad Growth

Good news from the RADIO ADVERTISING BUREAU, which reports, "Building on strong first and second quarters, Radio continued its upward trajectory in Q3, maintaining its year-long 6% growth rate."

Revenue Comparisons -- 2010 vs. 2009 (In Millions)

Revenue    $Q3 '10   % Chg    $YTD '10    % Chg

Local          2,970       3%          8,464          3%

National     700         10%         1,970         14%

"Radio has generated steady momentum throughout 2010," said RAB Pres./CEO Jeff Haley. "Advertisers in Radio's top-five reporting categories are up 19% collectively year to date through SEPTEMBER -- $770M over 2009 comps." 

2010 Leading Growth Categories -- Local and National Radio (In Millions)

Category 
$Q3 '10     % Chg     $YTD '10     % Chg

Communications/Cellular
380.6        6%            1199.6        10%

Auto Dealers/Dealer Groups/Manufacturers/Rentals
365.9       19%           1178.9        24%

Financial Services
335.5       32%            952.8         28%

Television/Networks/Cable Providers
325.7       18%            915.1        16%

Grocery/Convenience/Liquor Stores
210.7        6%             686.1        16%

Department/Discount Stores & Shopping Centers
188.6       34%           440.0         17%

Professional Services
71.1         25%           401.1         16%

"Advertisers who understand the importance of reaching consumers in their local communities have continually increased their use of radio this year," added HALEY, "with Automotive, Financial, and Department Store marketers most notably promoting radio's economic growth."

Read the full report here.

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