HD Radio Alliance Announces 2011 Marketing Plans

Plans Set For 2011

THE HD RADIO ALLIANCE member companies will continue their joint partnership and marketing campaign for 2011. The estimated media value for 2011 is in excess of $110 million on more than 650 radio stations in the top 100 markets.

Despite an otherwise difficult economic environment, the HD RADIO ALLIANCE and iBIQUITY DIGITAL have advanced HD RADIO technology, consumer awareness and HD RADIO sales. With key announcements and partnerships from APPLE, MICROSOFT, BEST BUY, SEARS, FORD, HYUNDAI, BMW and others, HD RADIO technology has continued to grow.

"2011 will bring some very exciting and perhaps surprising announcements that will be watershed events toward mass adoption," said HD RADIO ALLIANCE Pres. PETER FERRARA. "It is rewarding to see the continued commitment on the part of the member radio companies to help assure that success."

iBIQUITY Pres. BOB STRUBLE commented, "The HD RADIO ALLIANCE has been instrumental in not only advancing consumer awareness but helping secure key deals with automotive manufacturers, receiver makers and national retail partners."

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