Exclusive PPM Analysis November 2010: New York, Los Angeles, Philadelphia And Dallas

Exclusive Analysis

Here is a recap of some select PPM market highlights from NOVEMBER 2010, compiled by dmr for ALLACCESS and powered by XTrends, radio's #1 PPM and diary analysis tool.

NEW YORK November 2010: WCBS-F Hits The Top, WABC-A Surging

In a market where the Top 3 seems to be as predictable as a REX RYAN expletive, there was some movement in NOVEMBER in NEW YORK as CBS RADIO Classic Hits WCBS-F moved into a first place tie with CLEAR CHANNEL AC WLTW (106.7 LITE FM) with 5.9 P6+. CLEAR CHANNEL Top 40 WHTZ (Z100) was third with 4.7. Though LITE FM maintained its #1 status, it was down in almost all demos for the month and gets a mental asterisk having flipped the Christmas music switch on NOVEMBER 19th.

WCBS-F’s growth was most significant in the demos one would expect, rising from #4 to #2 P25-54 and from #2 to #1t P35-64.

CITADEL Talk WABC-A (4.1-4.4 P6+) surged ahead of CBS RADIO News WCBS-A (4.4-4.3 P6+) (see Snapshot Trends below).

TOP 40 flip: EMMIS Top 40/R WQHT (HOT 97) and Z100 flipped positions in NOVEMBER with Z100 #1 to #2 HOT 97 P18-34. CBS RADIO Top 40 WXRK (92.3 NOW) was #6.

MORNINGS: Might as well call it NEWS YORK as the top-three morning shows were all-News and all within two-tenths of a share P6+ with CBS RADIO News WINS-A #1 (5.7) and WABC-A and WCBS-A #2t with 5.5. ELVIS DURAN on Z100 was #1 P25-54.

Snapshot Trends (3 consecutive months, up or down)

Trending UP: CITADEL Talk WABC-A (P6+, P25-54, P35-64), SBS Spanish Hits WPAT (AMOR 93.1) (P6+, P35-64), UNIVISION Spanish Top 40 WXNY (X96.3) (P18-34), SBS Tropical WSKQ(MEGA 97.9) (P18-49)

Trending DOWN: LITE FM (P6+), WCBS-A (P6+, P25-54, P35-64), CLEAR CHANNEL Classic Rock WAXQ (Q104.3) (P6+, P25-54, P35-64), CITADEL Hot AC WPLJ (P25-54)

LOS ANGELES November 2010: KIIS, K-EARTH, KOST Are Kings Of L.A.

In a repeat of OCTOBER, CLEAR CHANNEL Top 40 KIIS, CBS RADIO Classic Hits KRTH (K-EARTH) and CLEAR CHANNEL AC KOST (103.5) ranked #1, #2 and #3 P6+ in NOVEMBER in LOS ANGELES (5.6, 4.9, 4.6). KOST bumped KIIS out of the top spot P25-54 (#1 vs. #2) and K-EARTH held its #1 position P35-64 (KOST was #3, KIIS was #4).

Top 40s dancing with each other: KIIS, EMMIS Top 40/Rhythmic KPWR (POWER 106) and CBS Top 40 KAMP (AMP 97.1) were dancing closely P18-34 as they ranked #1, #2 and #4. POWER 106 and AMP 97.1 rose in share in NOVEMBER while KIIS fell off a bit. They were even closer P18-49 (KIIS #1 vs. POWER 106 and AMP 97.1 #3t).

Christmas flip: KOST (103.5) commenced with SANTA’s favorites on 11/17 and was up in almost all demos for the month overall, continuing a broad trend (see Snapshot Trends below).

Snapshot Trends (3 consecutive months, up or down)

Trending UP: KOST (P6+, P18-49, P25-54, P35-64), CLEAR CHANNEL Talk KFI-A (P18-49, P25-54), SBS Latin Urban KXOL (LATINO 96.3) (P25-54), MT. WILSON BROADCASTERS Country KKGO-FM (GO COUNTRY 105) (P25-54, P35-64)

Trending DOWN: KIIS (P6+, P25-54), CLEAR CHANNEL Alternative KYSR (98-7FM) (P18-34, P18-49)

PHILADELPHIA November 2010: KYW, B101 Rise Above WDAS

CBS RADIO News KYW-A and WEAZ RADIO AC WBEB (B101-FM) pushed CLEAR CHANNEL Urban AC WDAS out of the way atop PHILADELPHIA’s PPM ratings in NOVEMBER. #1 KYW (7.5) and #2 B101 (7.1) each moved up one spot as WDAS fell to #3 (6.5) P6+.

CLEAR CHANNEL Top 40 WIOQ (Q102) completed a nice three-month run to the top P18-34 ahead of former #1s BEASLEY Top 40/Rhythmic WRDW (WIRED 96.5) (now #3) and CLEAR CHANNEL Urban WUSL (now #5).

Classic battle: GREATER MEDIA Classic Rock WMGK, CBS Radio Classic Hits WOGL, and CBS RADIO Rock WYSP were separated by mere tenths P25-54, ranking #8, #9, and #10, though WYSP had a significant edge with MEN 25-54 (#4t vs. #7 WMGK and #11 WOGL. WOGL and WMGK were #4 and #5 P35-64 while WYSP was #13.

Christmas flip: B101-FM went all Yule-tunes on 11/18 and had a solid month overall, with share growth in all demos, moving past WDAS to take the #1 spot P25-54.

Domination Station: The PRESTON and STEVE morning show on GREATER MEDIA Rock WMMR isn’t doing anything new by doubling the audience of their closest competitor in key demos, but it’s still worth a nod and a wink. Being #1 P18-34, P18-49, and P25-54 just ain’t bad.

Snapshot Trends (3 consecutive months, up or down)

Trending UP- KYW-A (P6+, P18-34, P18-49, P25-54, P35-64), GREATER MEDIA Sports WPEN-F (97.5 THE FANATIC) (P6+, P18-34, P18-49, P25-54, P35-64), RADIO ONE Urban AC WRNB (P25-54, P35-64)

Trending DOWN- WIRED 96.5 (P6+, P18-34, P18-49, P25-54, P35-64), WUSL (P6+, P18-34, P18-49, P25-54), WHYY INC.NPR WHYY (P18-49, P35-64), GREATER MEDIA Adult Hits WBEN (P35-64)

DALLAS-FT.WORTH November 2010: KLNO #1, COWBOYS’ Meltdown Kicks Sports Radio Up A Notch

For the first time this year UNIVISION Regional Mexican KLNO (RECUERDO) reached #1 in DALLAS-FT. WORTH (5.7 P6+) in NOVEMBER, passing #2 CLEAR CHANNEL Top 40 KHKS (106.1 KISS FM) (5.6 P6+) , with CITADEL Talk WBAP-A at #3 (5.3 P6+). KLNO maintained the #1 spot P25-54 for the second month in a row.

CBS RADIO Sports KRLD (105.3 THE FAN) and CUMULUS Sports KTCK-A (THE TICKET) were smoking right along with the hide of now ex-COWBOYS coach WADE PHILLIPS. Listeners seemed to be re-engaged, boosting THE FAN and THE TICKET in almost all demos. THE FAN beat THE TICKET P25-54 (#7 vs. #8), though THE TICKET edged THE FAN P35-64 (#9 vs. #10). THE TICKET ruled with MEN, however, besting THE FAN M25-54 (#2 vs. #3) and M35-64 (#2 vs. #4).

Christmas flips: CBS RADIO AC KVIL (103.7 LITE-FM) started jingling mid-month, but was pretty much flat for the month. SALEM Christian AC KLTY went all-Christmas at the end of the month and was up slightly overall for the month. KLTY maintained a slim lead over LITE-FM with WOMEN, #2 vs. #3 W25-54 and #1t vs. #3 W35-64.

Snapshot Trends (3 consecutive months, up or down)

Trending UP: WBAP-A (P6+, P25-54, P35-64), THE FAN (P6+, P18-34, P18-49, P25-54, P35-64), SERVICE BROADCASTING Urban KKDA (K104) (P18-34), THE TICKET (P25-54), KLTY (P25-54, P35-64)

Trending DOWN: CLEAR CHANNEL Classic Rock KZPS (P6+, P35-64), CITADEL Country KSCS (P6+, P35-64)

dmr's market highlights for ALLACCESS powered by XTrends, radio's #1 PPM and diary analysis tool.

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