Exclusive PPM Analysis November 2010: San Francisco, Denver And Tampa

Exclusive Analysis

Here is a recap of some select PPM market highlights from NOVEMBER 2010, compiled by dmr for ALLACCESS and powered by XTrends, radio's #1 PPM and diary analysis tool.

San Francisco November 2010: Sports Is The San Francisco Treat

Take a look at CUMULUS Sports KNBR’s PPM numbers for NOVEMBER and you have to believe that RICE-A-RONI might be a little jealous. An excellent OCTOBER, which included a GIANTS playoff run, transitioned into a World Series win and even better NOVEMBER with KNBR moving 5.3-7.2 P6+ to claim the #1 spot, besting #2 CBS RADIO News KCBS-A (6.3) and #3 KQED PUBLIC MEDIA Talk KQED-F (5.6). Most impressive was the breadth of KNBR’s success, claiming the #1 position P18-34, P18-49, P25-54 and P35-64. KNBR even beat every music station for WOMEN 25-54 with only KQED-F ahead of it.

Snapshot Trends (3 consecutive months, up or down)

Trending UP- UNIVISION Spanish Adult Hits KBRG (P6+, P18-34, P18-49, P25-54, P35-64), CLEAR CHANNEL Top 40/Rhythmic KMEL (P18-34, P18-49), CBS Top 40 KMVQ (MOVIN 997) (P18-49, P25-54), CITADEL Talk KSFO-A (P35-64)

Trending DOWN- CITADEL Talk KGO-A (P6+, P35-64), CUMULUS Classic Rock KSAN (107.7 THE BONE) (P6+, P18-49, P25-54), CLEAR CHANNEL Classic Rock KKSF (103.7 THE BAND) (P6+, P18-49, P25-54, P35-64), SBS Regional Mexican KRZZ (LA RAA 93.3) (P6+, P18-34, P18-49, P25-54), UNIVISION KVVF (LA KALLE 100.7-105.7 FM) (P18-34, P25-54), CBS RADIO Alternative KITS (LIVE 105) (P25-54, P35-64), CLEAR CHANNEL Rhythmic AC KISQ (98.1 KISS FM) (P35-64)

Denver-Boulder November 2010: KS1075 Rising, Clear Channel Rockin’ It

LINCOLN FINANCIAL Top 40/Rhythmic KQKS (KS1075) moved back into the Top 3 P6+ in DENVER-BOULDER in NOVEMBER for the first time since MAY, and back to #1 P18-34 for the first time since SUMMER. ENTERCOM AC KOSI was the P6+ winner (5.4), ENTRAVISION’s Regional Mexican KXPK (96.5 LA TRICOLOR) was #2 (5.3), followed by KS1075 (5.0).

While KS1075 jumped from #3 to #1 P18-34, CLEAR CHANNEL Top 40/Rhythmic KPTT (95.7 THE PARTY) moved up from #7t to #5t and CLEAR CHANNEL Top 40/Rhythmic KPTT (95.7 THE PARTY) fell from #13t to #14. KS1075 made the jump into the Top 5 25-54 as well, going from #9 to #5 P25-54.

CLEAR CHANNEL’s got a grip on the crossroads of Rock in the Rockies, the P18-49 demo, where CLEAR CHANNEL Active Rocker KBPI, CLEAR CHANNEL Triple A KBCO, and CLEAR CHANNEL Alternative KTCL were #3, #4, and #5 respectively. Kick it up a notch to P25-54 and KBCO, CLEAR CHANNELClassic Rock KRFX (103.5 THE FOX) and ENTERCOM Classic Rock KQMT were #2, #3, and #4.

Snapshot Trends (3 consecutive months, up or down)

Trending UP- EMF Contemporary Christian KLDV (P18-34, P18-49, P25-54), LA TRICOLOR (P35-64)

Trending DOWN- ENTERCOM Hot AC KALC (ALICE 105.9) (P6+, P18-49, P25-54), CLEAR CHANNEL Alternative KTCL (P18-34, P18-49)

Tampa-St. Petersburg-Clearwater November 2010: Upper Demos In Charge In Tampa

Four of the Top 5 P6+ stations in TAMPA-ST. PETERSBURG-CLEARWATER in NOVEMBER were fueled by big-time upper demo numbers. #1 COX AC WDUV (10.2 P6+) won with huge P35+ numbers, #2 CBS RADIO Classic Hits WRBQ (Q105) (7.2 P6+) won biggest P35-64, as did #4 CLEAR CHANNEL Talk WFLA-A (6.0 P6+). #5t COX Classic Rock WHPT (THE BONE) (5.1 P6+) made hay in P25-54. Fittingly, #3 CLEAR CHANNEL Top 40/Mainstream, WFLZ (6.8 P6+), which dominated the younger demos, also did very well P25-54 (#2).

It’s a 25-54 classic collision: Fighting for all that saleable demo were, #1-#5, THE BONE, WFLZ, WRBQ, CLEAR CHANNEL Active Rock WXTB (98ROCK), and CLEAR CHANNEL Classic Hits WXGL (107.3 THE EAGLE).

WFLZ and CBS RADIO Top 40/Rhythmic WLLD (WILD 94.1) were #1 and #2 P18-34, though they were #1 and #3 respectively P18-49.

Christmas flip: COX AC WWRM (NEW MAGIC 94.9) commenced jingling and was up slightly for the month overall (see Snapshot Trends below).

Domination station: Doubling up on the number two station in any demo or daypart is a big deal, but when it’s MORNINGS and it’s in two key demos, as it was again for BUBBA THE LOVE SPONGE on THE BONE, you gotta say "whoa."

Snapshot Trends (3 consecutive months, up or down)

Trending UP- WDUV (P6+, P35-64), WRBQ (P6+, P18-34, P18-49), THE BONE (P6+, P35-64), NEW MAGIC 94.9 (P35-64).

Trending DOWN- CLEAR CHANNEL Hot AC WMTX (P6+, P18-49, P25-54, P35-64), WFLZ (P18-34), COX RADIO Alternative WSUN (97X) (P18-34, P18-49), Urban WBTP (95.7 THE BEAT) (P18-34, P18-49, P25-54, P35-64), CLEAR CHANNEL Country WFUS (P35-64), CBS RADIO Tropical WYUU (P35-64)

dmr's market highlights s for ALLACCESS powered by XTrends, radio's #1 PPM and diary analysis tool.

« see more Net News